One of the most common questions new Sellora vendors ask is — how exactly does delivery work? Do I have to call a courier myself? Does Sellora send riders? Who handles the shipping?
This post answers everything clearly so you know exactly what to expect from the moment a customer places an order to the moment they receive their product.
Sellora Does Not Store Your Products
First, let's clear up a common misconception. Sellora is not a warehouse. Your products stay with you — in your home, your shop, or wherever you store them. When a customer orders, a logistics partner comes to your pickup location to collect the item and deliver it to your customer.
Two Ways to Handle Delivery on Sellora
Sellora gives you two delivery options depending on how you want to run your business.
Option 1 — Auto Shipment
This is the fully automated option and the easiest one to use. When a customer reaches checkout and enters their delivery address, Sellora's system instantly sends a request to all integrated logistics partners at the same time. Each partner returns their available price and estimated delivery time for that specific route. The customer sees the options and selects the one they prefer. Once they pay, Sellora automatically assigns the delivery to that logistics partner.
You don't need to call anyone, book anything, or manage any logistics manually. The partner comes to your pickup location to collect the product and delivers it to your customer. Both you and your customer can track the order in real time from your respective accounts.
Option 2 — Manual Shipment
If you prefer to be in full control of your delivery pricing, manual shipment lets you set your own delivery fee for each location. For example, you can set Lagos delivery at ₦3,500, Abuja at ₦4,500, and Port Harcourt at ₦5,000. You can also create free shipping rules — for example, offering free delivery when a customer spends above a certain amount.
With manual shipment, you manage delivery fulfillment on your own terms using whatever courier arrangement you prefer.
How Is the Shipping Cost Calculated?
This is one of the most asked questions on Sellora and the answer is important.
For auto shipment, the delivery cost is not a fixed price. It is calculated in real time by the logistics partners based on two key factors.
The first factor is your product's dimensions and weight. When you list a product on your store, you are required to enter the product's size details — its weight, width, length, and height. This information is what the logistics partners use to determine how much space and weight your item occupies in their vehicle. A small, light item like a phone case will cost significantly less to ship than a large, heavy item like a blender or a bag of rice. This is why filling in your product dimensions accurately when listing is very important — if you leave it blank or enter incorrect details, the shipping quote your customer sees may be wrong.
The second factor is distance. The farther your customer is from your pickup location, the higher the delivery cost. A customer in the same city as you will pay less for delivery than a customer in a different state. This is standard across all logistics companies — the longer the route, the higher the charge.
So in simple terms: a small, light product being delivered to a nearby customer costs the least. A large, heavy product being delivered across the country costs the most. Everything in between falls somewhere along that scale.
What Logistics Partners Does Sellora Use?
Sellora is integrated with over 10 logistics partners including GIG Logistics, DHL, Aramex, Sendbox, and Topship among others. When a customer checks out, the system queries all available partners and returns real-time pricing for their specific route. The customer picks whichever option suits them best.
What Do You Need to Set Up Before Delivery Works?
Before auto shipment can work properly on your store, you need to do two things in your account settings.
First, set your pickup location. This is the address where the logistics partner will come to collect your product. Without this, the system cannot calculate delivery distances or assign pickups. Second, make sure you enter accurate product dimensions when listing each product. This ensures the shipping quote your customer sees at checkout reflects the actual cost of shipping that specific item.
Can My Customer Track Their Order?
Yes. Once delivery is assigned and the logistics partner picks up the order, both you and your customer can track the delivery in real time from your respective Sellora accounts. This reduces customer anxiety and support requests significantly.
What If I Want to Use My Own Courier?
If you have your own courier arrangement or you prefer to use a specific logistics company that isn't in the auto shipment system, you can use the manual shipment option and set your own prices per location. You then handle delivery fulfillment yourself using whichever courier you prefer.
Summary
Delivery on Sellora is designed to be as seamless as possible. With auto shipment, the entire process from checkout to delivery assignment is automated — you just need to package your product and have it ready for pickup. With manual shipment, you stay in full control of your delivery pricing and process.
The most important things to remember are to set your pickup location in your account settings and to enter accurate product dimensions when listing your products. These two steps ensure your customers always see accurate delivery pricing at checkout.
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